Case Study — DrDialysis x Puxxle
From Uncertainty to Clarity. Thanks to Puxxle.
How an early-stage healthtech startup uncovered new personas and aligned product decisions — without a UX team.
DrDialysis is a healthtech startup using AI to improve dialysis outcomes and home-based patient care.
But without UX or product experts on the team, turning user feedback into product decisions was a real puzzle. Interviews and transcripts piled up — but insights stayed buried. Prioritization felt more like guessing than planning.
Burried insights. Unclear priorities.
DrDialysis was in the early stages of product development.
They had conducted interviews, collected feedback from doctors and patients, and transcribed everything.
But without product or UX experience, things got messy fast:
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No OKRs, no KPIs
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User stories sat in GitHub, but weren’t driven by insights
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Every decision felt like a shot in the dark
The Solution
From chaos to clarity with Puxxle
With Puxxle, Mohamed uploaded transcripts and got instant, structured insights:
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A new persona they hadn’t considered
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Actionable recommendations based on real user quotes
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Insights directly usable in GitHub user stories as acceptance criteria
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Themes and tags that introduced natural prioritization based on frequency and pain points
The Results
“This is amazing. I didn’t know I needed it until I start using it.”
From raw feedback to product direction — in minutes.
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Reduced decision fatigue by surfacing clear, actionable insights
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Uncovered a new persona that reshaped product direction
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Improved prioritization thanks to automatic tagging and theme detection
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Integrated insights into user stories to align the team around real needs
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